Hmmm... I'm undecided, I think it makes them look too much like a toy manufacturer (although if their new self drive car is anything to go by, anyone would mistake them for precisely that!) Apparently it's more optimised to scale better on mobile devices so that's fair enough, as the previous one had serifs they do tend to break up more at smaller sizes and lower resolutions, plus the single G version with all colours on looks good:
Of course if Jony Ive had gotten involved that logo would have been inlined to make it way thinner, and had a pink grad through it before you could say "Google it..."!
Anyway, it's brave new world for the chocolate factory in terms of brand identity, it will be interesting to see how well it will fair for them :)
