You know, I have spent most of the day doing backend SEO to our works' website and I feel like I have achieved nothing towards getting our site further up in Google's 'esteemed' search results.
Do large organisations like HP or Amazon spend time doing what I've just done?
Do they bollocks... they have better thinks to do, instead they pay Google a generous stipend to have their site hard-coded to be ranked no.1 in the search results.
What's even more annoying is Google telling me that some of my pages are 'not mobile device friendly' even though I have tested them on actual mobile devices and they work fine! God knows what the peons at the Google Chocolate Factory Central have for an idea of what's viewable on a mobile device... I've even tested the pages on a third-party site and it showed they worked fine.
So all the crap you have to read through in Analytics and Webmaster Tools to get your site optimised for the Google spider means utterly nothing and won't help you get your page ranked... it's all about the moolah and how much you're prepared to throw at Google, otherwise it's second, third... or the twentieth page for your site!
So what I'm doing is irrelevant. Yet I toil on in the vain hope that what I've done will make some difference and, when asked, I can honestly say that I've done everything possible to get us up the organic rankings.
